Cookie Policy
Last updated: 21 April 2026
This Cookie Policy explains what cookies are, how MyPetCalc (mypetcalc.com) uses them, and what choices you have regarding their use. This policy should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, provide a better browsing experience, and supply information to site owners.
Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the website you are visiting).
How We Use Cookies
MyPetCalc uses cookies for the following purposes:
Essential cookies
These cookies are necessary for the Website to function properly. They enable basic features such as page navigation and access to secure areas. The Website cannot function properly without these cookies.
Analytics cookies
We use Google Analytics to understand how visitors interact with our Website. These cookies collect information such as the number of visitors, which pages are visited most, and how visitors navigate the site. This data helps us improve the Website and your experience. All data collected is aggregated and anonymous.
Advertising cookies
Our advertising partner, Mediavine, uses cookies to serve relevant advertisements. These cookies may track your browsing habits across websites to build a profile of your interests and show you relevant ads. For full details on Mediavine's data collection practices, see the Mediavine Programmatic Advertising section of our Privacy Policy.
Cookies We Use
The following table describes the main cookies used on our Website:
| Cookie | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | Analytics | 2 years |
| _ga_* | Google Analytics | Maintains session state for GA4 | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes unique users for 24-hour reporting periods | Analytics | 24 hours |
| _gat | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | Analytics | 1 minute |
| mv_tokens | Mediavine | Stores advertising consent and targeting preferences | Advertising | 1 year |
| mv_session | Mediavine | Tracks page views within a session for ad frequency capping | Advertising | Session |
| Various | Mediavine Partners | Interest-based advertising, audience segmentation, and ad delivery. See full partner list. | Advertising | Varies |
Calculator Data Is Not Stored in Cookies
The data you enter into our calculators (such as your pet's weight, breed, or food brand) is processed entirely in your web browser. This data is not stored in cookies, not transmitted to our servers, and not shared with any third party.
Managing Your Cookie Preferences
You have several options for managing cookies:
Browser settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings", "Preferences", or "Privacy" menu. Common actions include:
- Blocking all cookies
- Blocking only third-party cookies
- Deleting cookies when you close your browser
- Receiving a notification before a cookie is set
- Deleting specific cookies manually
For specific instructions, visit your browser's help pages:
Opt out of analytics cookies
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Opt out of advertising cookies
You can opt out of interest-based advertising through the following services:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- European Interactive Digital Advertising Alliance (EDAA) — for users in the EU
- DAA AppChoices — for mobile devices
Impact of Disabling Cookies
If you choose to disable cookies, please note:
- The core functionality of our calculators will continue to work, as they do not rely on cookies
- You will still see advertisements on the Website, but they will not be personalised to your interests
- Some features related to analytics may not function correctly
- Your preferences may not be remembered between visits
Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals. Our Website does not currently respond to DNT signals, but we respect your right to manage cookies through the methods described above.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. Changes will be effective when posted to this page. The "Last updated" date above reflects the most recent revision.
Further Information
For more information about cookies in general, visit All About Cookies.
For questions about our use of cookies, please contact us at:
Email: privacy@mypetcalc.com
For full details about how we handle your personal information, please read our Privacy Policy.