Privacy Policy
Last updated: 21 April 2026
MyPetCalc ("we", "us", or "our") operates the website mypetcalc.com (the "Website"). This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Website.
By using our Website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information collected automatically
When you visit our Website, we may automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system type and version
- Device type
- Pages visited and time spent on those pages
- Referring website address
- Language preferences
This information is collected through cookies, log files, and similar technologies. It does not personally identify you and is used for website administration, analytics, and improving our services.
Calculator data stays on your device
Our calculators process the information you enter (such as your pet's weight, age, breed, and food brand) entirely in your web browser. This data is not transmitted to our servers, not stored in any database, and not shared with any third party. Your calculator inputs remain on your device only.
Cookies
Cookies are small text files stored on your device by your web browser. We use cookies for:
- Essential cookies: Required for the Website to function correctly
- Analytics cookies: Help us understand how visitors interact with the Website (via Google Analytics)
- Advertising cookies: Used by our advertising partners to serve relevant advertisements
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our Website may not function properly without cookies.
For more details, see our Cookie Policy.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a "device") by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioural advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, "Tags") may be placed on the Website to monitor interaction with advertising content and to target and optimise advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Website. In the event you opt-out, you will still see non-personalised advertisements on the Website.
The Website collects the following data using a cookie when serving personalised ads:
- IP address
- Operating system type and version
- Device type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed on the Mediavine partner list) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit the National Advertising Initiative opt out page, the Digital Advertising Alliance website, or the Network Advertising Initiative mobile choice page. You may also visit Digital Advertising Alliance's AppChoices app for opting out in connection with mobile apps, or the European Interactive Digital Advertising Alliance for users in the EU.
Google Analytics
We use Google Analytics to understand how visitors interact with our Website. Google Analytics collects information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website. We use the information from Google Analytics only to improve our Website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.
Children's Privacy
Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete that information.
Your Rights
For users in the European Economic Area (GDPR)
If you are a resident of the EEA, you have certain data protection rights, including the right to access, correct, or delete the personal data we hold about you. You also have the right to restrict or object to the processing of your personal data.
For users in California (CCPA)
If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information collected about you, to request deletion of your personal information, and to opt out of the sale of your personal information.
For users in Australia (Privacy Act 1988)
If you are an Australian resident, you have the right to access and correct your personal information held by us in accordance with the Australian Privacy Principles (APPs).
Data Security
The security of your personal information is important to us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Changes are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: privacy@mypetcalc.com